Crafting a message to elicit a desired response can be time-consuming. While prior research has explored content generation and popularity prediction, the impact of wording on behavior change has been underexplored. We introduce the concept of transsuasion (trans = carrying across, suasion = the act of persuading, transsuasion = the act of carrying across text from non-persuasive to persuasive).
Case | Username | Media Filter | Link Match | Text | Edit | Likes % | Input | Output | #Samples |
---|---|---|---|---|---|---|---|---|---|
Refine text (Ref) | Same | No Images | No | >0.8 | - | 40 | T1 | T2 | 265k |
Paraphrase (Parap) | Same | No Images | No | >0.6 | >0.6 | 40 | T1 | T2 | 163K |
Transsuade and Add Image (AddImg) |
Same | Image only on o/p side |
No | >0.6 | >0.6 | 40 | T1 | T2, I2 | 48k |
Free-form refine with text and optionally visual content (FFRef) |
Same | Image on either or both sides |
No | >0.8 | - | 40 | T1,I1 | T2,I2 | 701k |
Free-form paraphrase with text and optionally visual content (FFPara) |
Same | Image on either or both sides |
No | >0.6 | >0.6 | 40 | T1,I1 | T2,I2 | 24k |
Transsuade Visual Only (VisOnly) |
Same | Image similarity > 0.7 | No | - | - | 40 | T1,I1,T2 | I2 | 68k |
Transsuade Text Only (TextOnly) |
Same | Image on o/p side or both sides |
No | >0.8 | - | 40 | T1,I1,I2 | T2 | 69k |
Highlight Different Aspects of Context (Hilight) |
Same | Images Ignored | Yes | >0.6 | >0.6 | 40 | T1,Con1,I1 | T2,I2 | 241k |
Transcreation (Transc) |
Brand | Images Ignored | Ignored | >0.8 | >- | 20 | T1,U1I1 | T2,U2I2 | 131k |
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@online{singh2024measuring,
author = {Singh, Somesh and Singla, Yaman K and SI, Harini and Krishnamurthy, Balaji},
title = {Measuring and Improving Persuasive Abilities of Generative Models},
year = {2024},
url = {https://behavior-in-the-wild.github.io/measure-persuasion}
}
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